Pro Hydroflight athlete Lindsay McQueen (H2RO World Ranked #24) is gaining global exposure as the Flyboarding fisherman in walker Zurich’s new tongue-in-cheek campaign for iconic lozenge maker, Fisherman’s Friend. The FlyboardFishing campaign creatively communicates the power of having strong, clear lungs after using the product.
McQueen plays the role of the bare-chested fisherman dolphin diving across the freezing sea (the spot was shot last summer so no Hydroflight athletes were harmed in the making of. Icebergs were ingeniously added after filming by visual effects studio, Important Looking Pirates, Stockholm. ) in pursuit of his prey when we realize his Flyboard is being powered not by a jetski but by the lungs of his fellow ‘Fisherman Friend’.
And yes Lindsay successfully catches his fish.
We always love to see our sport integrated into commercials, television shows, movies, and other opportunities to expose Hydroflight to the masses. We hope this spot enjoys great social reach ( Share and Follow with the hashtag #flyboardfishing) in addition to the television exposure (The TV ad will be shown across Europe, including Germany, France and Switzerland, with the ad potentially running on British television at a later stage.) and other online placements.
Pius Walker, Creative Director at walker Zurich, said: “With its rich heritage, we are delighted to be working with Fisherman’s Friend. They’re not afraid to be creatively adventurous which allowed us to bring a modern and unique feel to this famous brand. The production was spread across five countries, including filming off the Mediterranean island of Majorca in sweltering 40 degree heat.”
Chris Gibson at Fishman’s Friend, said: “It can sometimes be hard to modernize a brand that has been around for so long, however, we feel like this new campaign really brings to light the contemporary image of Fisherman’s Friend.”
Part of my Canadian winter survival kit…
Check out Lindsay McQueen’s XDubai Flyboard World Cup qualification video