Jetboarding with Finnish Celebrities
Hydroflight website suihkulautailu.fi (also on Facebook), PR agency Säpinä, Flyboard Helsinki and Extreme-Life arranged a Jetboarding PR day on July 14. The focus of the event was to market the big Hydroflight Sports picture as something that everybody can do and to spread the word that these great sports are an easy to learn and fun long term hobby, not just some crazy stuff for adrenaline addicts or a once in a lifetime experience.
We invited some Finnish celebrities to try Jetboarding on the Flyboard Legend and Flyboard Pro Series, and several members of the media covered the event. Some of the stories were published on the very same day, for example our 3rd biggest newspaper’s article (with video) was on their website’s 10 most read entertainment articles list for one full day. Also our biggest commercial TV channel’s entertainment reporter dropped by to make a story and video on their website (sadly the event came too fast for their tv crew). In addition one women’s magazine dropped by – they were only interested in the celebrities, but did mention Jetboarding in their web articles and so the sport has left its mark on that field too. Our strongest weekly magazine brand is about to publish their content in July.
I can say that the event was pure success in every aspect: people were super happy and excited, and the weather, oh dear, there’s not that many hot and non-windy summer days in Helsinki, and we managed to have one of those rarities!